Collective Energy | Well Festival | Nike London
Context: Recap of the first ever Nike Well Festival in London which focused on blending movement and music uniting around the theme of energy exchange via programming. Use of question CTA to engage attendees on their favourite moments at the festival.
I was also across music programming and talent curation for the festival programming including DJ’s from Foundation FM, Jump Rope LDN, Ayanna Birch and musical direction for the main space.
Conducted insight sessions with young Gen-Z female groups from London to understand their honest relationship with wellness. Across building narrative for the event which was the first ever one before subsequent festivals in cities across Europe and Africa. Creating funny and honest messaging in a relatable TOV across the event spaces from wayfinding signs to main event screens as participants worked out.
Creative Brand Work
Ronaldinho | Mad Brilliance Unlocked | Nike London
Race Against The Unknown | Nike London
Adwoa Aboah | What Are You Working On? (E4) | Nike
Chelsea Womens | Nike London
Writings
Lethal Bizzle - Pow! (Forward)
How Afrobeats took over the world — and is still evolving
The Rise of Afrobeats: From West Africa to The Diaspora 1950-2010
Afrobeats Now: A Chronicle of Major Moments Pushing the Genre Forward
