Ronaldinho | Mad Brilliance Unlocked | Nike London
Celebrating the launch of the Mad Brilliance Pack in London with the Brazilian O.G. Ronaldinho ahead of the UCL final weekend (May 2024)
Working on the narrative journey across social on Nike Football, Nike London and partner channels to bring his Ringmaster whirlwind tour of the city from Central London to the local AstroTurf in West London and hanging with Central Cee and Clint from Corteiz to life.
This was a fun project which brought the guerrilla no rules energy of Nike Football back to life for the brand. Shutting down Oxford Street on a Friday lunchtime with a Pink Royals Royce (his batmobile if you will) parked outside it instantly resonated from a nostalgia POV and doubly for a hungry new gen of ballers online and IRL.
Creative Brand Work
Adwoa Aboah | What Are You Working On? (E4) | Nike
Race Against The Unknown | Nike London
Collective Energy | Well Festival | Nike London
Chelsea Womens | Nike London
Writings
Lethal Bizzle - Pow! (Forward)
How Afrobeats took over the world — and is still evolving
The Rise of Afrobeats: From West Africa to The Diaspora 1950-2010
Afrobeats Now: A Chronicle of Major Moments Pushing the Genre Forward
